MAD is the three letter solution for the term SPY VS. SPY MAG. MAD is an American humor magazine founded by editor Harvey Kurtzman and publisher William Gaines in 1952. It is known for its satirical humor, dark comedy, and parody of popular culture. The magazine's mascot, Alfred E. Neuman, has become a pop culture icon. MAD has been published continuously since its debut and continues to be a popular source of entertainment today.