A service award is a recognition given to an individual for their outstanding performance in a particular job or role. The two crossword solutions for the term SERVICE AWARD are TIP and PURPLEHEART. TIP stands for 'To Insure Prompt Service' and is a type of award given to employees who have provided exceptional customer service. The PURPLEHEART is a military decoration awarded to members of the United States Armed Forces who have been wounded or killed in action.