The term 'Distinctive Spirit of a Culture' can be summed up in one word: ETHOS. ETHOS is defined as the characteristic spirit of a culture, era, or community as manifested in its attitudes and aspirations. It is the set of values, beliefs, and customs that define a particular group or society. ETHOS is often used to refer to the moral character of a society or culture, and it is also used to describe the shared values and beliefs of a particular group or organization.