Ethos is a concept that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology. It is often used to describe the ethical values of a person or group. CHARACTER is an important part of ethos, as it is the set of qualities that make up a person's moral and ethical identity. MORES are the accepted social norms and customs of a particular culture or society. Finally, SPIRIT is the intangible force that drives a person or group to act in a certain way. Together, these three components form the ethos of a person or group.