The term COMPANY SYMBOL is used to refer to the visual representation of a company, which can be a LOGO, logotype, or EMBLEM. A LOGO is a graphic symbol or EMBLEM used to identify a company or organization. Logotypes are words or phrases that are designed in a unique way to represent a company. An EMBLEM is a pictorial representation of a company, often featuring a LOGO or logotype. All three of these symbols are used to create a recognizable and memorable image for a company.