A logo is a visual representation of a company, organization, or product. It is typically composed of a BRAND, MARK, SYMBOL, TRADEMARK, EMBLEM, and TRADEMARK SYMBOL. A BRAND is a name, term, design, SYMBOL, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. A MARK is a recognizable sign, design, or expression which identifies products or services of a particular source from those of others. A SYMBOL is a visible sign of something else, often a material object used to represent something abstract. A TRADEMARK is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the TRADEMARK appears originate from a unique source. An EMBLEM is a pictorial image, abstract or representational, that epitomizes a concept, like a moral truth, or an allegory. A TRADEMARK SYMBOL is a combination of a TRADEMARK and a SYMBOL, which is used to identify a product or service as originating from a particular source.