The crossword solution for the term COMPANY'S SYMBOL is LOGO. A LOGO is a graphic symbol or emblem used to identify a company, organization, product, or brand. It is usually composed of a name, symbol, or trademark that is used to identify the company or brand. Logos are typically used in marketing and advertising to create a recognizable image for the company or brand. Logos are also used on websites, business cards, and other promotional materials.