The term 'Wranglers Alternative' refers to three popular brands of jeans: LEE (3 letters), Levi's (5 letters) and LEES (4 letters). LEE is a brand of denim jeans that was founded in 1889 and is now owned by VF Corporation. Levi's is a brand of jeans that was founded in 1853 and is now owned by Levi Strauss & Co. LEES is a brand of jeans that was founded in 1889 and is now owned by Kontoor Brands. All three brands are popular alternatives to Wrangler jeans, which is a brand of jeans that was founded in 1904 and is now owned by Kontoor Brands.