The crossword solution for the term 'Winning Smile, They Say' is ASSET. An ASSET is something of value that can be owned or controlled to produce positive value. It is often used to refer to tangible items such as property, equipment, and financial investments. In this case, an ASSET is a person's winning smile, which is seen as a valuable ASSET in many situations. A winning smile can be used to make a good first impression, show appreciation, or even to lighten the mood in a difficult situation.