Wild West Showman is a term used to describe two famous figures in American history, William 'Buffalo Bill' Cody and Buffalo Bill. William Cody was an American soldier, bison hunter, and showman who became famous for his Wild West shows. Buffalo Bill was an American showman, entrepreneur, and entertainer who founded the Buffalo Bill's Wild West show. Both men were instrumental in popularizing the myth of the Wild West and helped to create the iconic image of the cowboy.