The crossword solution for the term 'When to Call, in Ads' is NITE, which stands for National In-Store Telemarketing Executives. This organization was founded in 1989 and is dedicated to providing telemarketing services to businesses. They specialize in helping companies reach their target audiences through phone calls, emails, and other forms of communication. NITE also provides training and support for its members, helping them to become more successful in their telemarketing efforts.