Levi Strauss is a famous name in the fashion industry, particularly for his invention of blue jeans. He was born in Bavaria in 1829 and moved to San Francisco in 1853, where he opened a dry goods business. His most famous product was the Levi's brand of denim pants, which became popular with miners and cowboys in the American West. The Levi Strauss & Co. company is still in business today, selling a variety of clothing items.