Strategic GIMMICK is a term used to describe a clever or creative plan or tactic used to gain an advantage. It is often used in business and marketing contexts, and can also be used in politics. The term is made up of two words: 'STRATEGIC' and 'GIMMICK'. 'STRATEGIC' refers to a plan or strategy that is carefully thought out and designed to achieve a specific goal. 'GIMMICK' refers to a trick or device used to attract attention or gain an advantage. The crossword solution for this term is 'PLOY', which means a clever or devious plan or scheme.