Standards of behavior refer to the accepted norms of conduct that are expected from individuals in a particular society or culture. The term 'MORES' is derived from the Latin word for 'CUSTOMS' and refers to the moral values and beliefs that are shared by a particular group. ETHICS, on the other hand, is a branch of philosophy that deals with the principles of right and wrong behavior. Both MORES and ETHICS are important standards of behavior that guide individuals in their interactions with others.