The term 'SPORTAGE AUTOMAKER' is referring to the South Korean automaker KIA, which has three letters. KIA Motors Corporation is a multinational automaker based in Seoul, South Korea. It is the second largest automaker in South Korea after Hyundai Motor Company and it is currently the world's fifth largest automaker. KIA produces a wide range of vehicles, including the Sportage SUV, which is one of its most popular models.