The creator of the popular video game character Sonic the Hedgehog is SEGA, a Japanese multinational video game developer and publisher. SEGA is best known for its multi-million selling game franchises such as Sonic the Hedgehog, Virtua Fighter, Phantasy Star, Yakuza, and Total War. The company was founded in 1940 and has since become one of the most successful video game companies in the world.