Shopper's Lure is a term used to describe the promotional tactics used by retailers to entice customers to purchase their products. The most common tactic is the use of sales, which is a reduction in the price of a product or service. Sales are often used to increase customer traffic and encourage impulse buying. Other tactics used by retailers include discounts, coupons, and free gifts. These tactics are designed to create an atmosphere of urgency and excitement, making it more likely that customers will make a purchase.