The term SELLS TO CONSUMER can be summarized as the act of retailing. Retailing is the process of selling goods or services directly to consumers, usually in small quantities. It is a form of business that involves the sale of products or services to customers through multiple channels of distribution. This includes brick-and-mortar stores, online stores, and even mobile apps. Retailers are responsible for providing customers with a wide range of products and services, as well as ensuring customer satisfaction.