The term 'SELL IN STORES' refers to the process of selling products in physical stores. The crossword solution for this term is 'RETAIL'. RETAIL is the sale of goods and services from businesses to the end-user, usually in a physical store or online. It is an important part of the supply chain, as it is the point at which the customer purchases the product. Retailers are responsible for stocking, pricing, and promoting products, as well as providing customer service.