The term 'Sell Directly to the Consumer' refers to a business model in which a company sells its products directly to the consumer, without the need for a middleman or retailer. The crossword solution for this term is 'RETAIL, ' which is defined as the sale of goods and services to the end user. Retailers are responsible for providing customers with access to products and services, and they often provide additional services such as customer service, product selection, and pricing.