Helena Rubinstein was a pioneering businesswoman in the cosmetics industry. She was born in Poland in 1872 and emigrated to Australia in 1895, where she established her own beauty salon. She later moved to London and then to New York City, where she founded the Helena Rubinstein Incorporated cosmetics company in 1915. Her products were popular with celebrities and royalty, and she was one of the first to recognize the importance of marketing and advertising in the beauty industry.