The crossword solution for the term 'Ritz-Carlton Alternative' is 'Hyatt, ' which is a five-letter word. Hyatt is a global hospitality company that operates over 700 hotels and resorts in 54 countries around the world. It was founded in 1957 by Jay Pritzker and is now one of the largest hotel chains in the world. Hyatt is known for its luxurious accommodations and excellent customer service, making it a popular alternative to the Ritz-Carlton.