REVLON RIVAL is a term used to refer to two major cosmetics companies, L'Oreal and AVON. L'Oreal is a French cosmetics company founded in 1909, while AVON is an American company founded in 1886. Both companies are well-known for their wide range of beauty products, including makeup, skincare, and fragrances. Both companies compete with each other in the cosmetics industry, making them Revlon's main rivals.