The term 'OPTIMA MAKER' refers to the job of a KIA, which stands for 'Key Influencer Activator'. This is a position that involves working with key influencers in order to create and promote positive messages about a company or product. The KIA is responsible for identifying potential influencers, engaging them in conversations, and creating content that will help to spread the message. They also work to build relationships with influencers and ensure that they are kept up-to-date on the latest news and developments.