The term 'ONES ON THE WAY UP' can be summarized as 'ascenders' (9 letters). Ascenders are characters in a typeface that extend above the x-height, such as b, d, f, h, k, and l. They are used to create visual contrast between different letterforms and to add emphasis to a word or phrase. Ascenders are an important part of typography and are often used to create a sense of movement or direction.