The term 'OLD ARCADE NAME' can be solved by the five-letter word 'ATARI'. Atari was an American video game and home computer company founded in 1972. It is credited with pioneering many of the concepts that have become standard in the video game industry, such as game design and development, game genres, and the use of microprocessor-based hardware and ROM cartridges for game distribution. Atari's arcade games were popular in the 1970s and 1980s, and its home video game console, the Atari 2600, was released in 1977.