The term 'OF THAT AREA' can be summarized by the word 'LOCAL'. This term is used to describe something that is related to a particular area or region. It can refer to people, businesses, products, services, or other aspects of a particular area. For example, a LOCAL restaurant would be one that is located in the same area as the person who is looking for it. LOCAL businesses are those that are based in the same area as the customer. LOCAL products are those that are produced in the same area as the customer. LOCAL services are those that are provided in the same area as the customer.