The term 'NAME IN CRACKERS AND HOTELS' can be solved by the word 'RITZ', which is a four letter word. The Ritz is a brand name that is associated with both crackers and hotels. The Ritz cracker was first introduced in 1934 by Nabisco, and the first Ritz-Carlton Hotel opened in Boston in 1927. The Ritz-Carlton Hotel Company is now a global luxury hotel chain with over 90 hotels in 30 countries.