The term 'kind of price' can refer to several different types of prices. A UNIT price is the cost of a single item, such as a can of soda. A LIST price is the manufacturer's suggested RETAIL price for an item. Resale price is the price at which a retailer sells an item to another retailer. ASKING price is the price that a seller requests for an item. SALE price is the discounted price of an item. Finally, RETAIL price is the price at which a retailer sells an item to a customer.