HYPES (UP) is a term used to describe the act of promoting or advertising something in an exaggerated or enthusiastic manner. TOUTS (5 letters) is a verb meaning to advertise or promote something aggressively, often in an annoying or intrusive way. PROMOTES (8 letters) is a verb meaning to support, encourage, or actively advance something. AMPS (4 letters) is a verb meaning to increase the intensity or volume of something. Together, these words describe the act of promoting something in an exaggerated and enthusiastic way, often with the intention of increasing the intensity or volume of the promotion.