Hollywood's DUKE is a reference to the iconic actor John Wayne, who was born Marion Robert Morrison in 1907. He was given the nickname 'DUKE' by a fireman at his local fire station when he was a child. Wayne went on to become one of the most recognizable and beloved actors in Hollywood, appearing in over 140 films throughout his career. He was known for his roles in westerns, war films, and action movies, and won an Academy Award for Best Actor in 1969 for his role in True Grit.