Hold 'em Holdings is a term used in the game of poker. It refers to the two cards that each player is dealt at the beginning of the game. The term 'HOLD 'em Holdings' is derived from the fact that players must HOLD onto their cards until the end of the game. PAIRS, which is a five letter word, is a type of hand in poker where both of the player's cards are of the same rank. This is the strongest starting hand in HOLD 'em and can often lead to a big win.