The term 'HIT ALTERNATIVE' can be solved by the crossword solutions of WALK (4 letters) and MISS (4 letters). The term 'HIT ALTERNATIVE' is often used to refer to a different approach or solution to a problem, as opposed to the original plan. WALK is a verb that means to move forward by taking steps with the feet, while MISS is a verb that means to fail to hit, reach, or experience something. Therefore, the term 'HIT ALTERNATIVE' can be interpreted as an alternative to the original plan that is more successful than the original plan.