The term HELVETICA LACK is a combination of two typefaces, Helvetica and Lack. Helvetica is a sans-serif typeface that was designed in 1957 by Swiss typeface designer Max Miedinger. It is one of the most popular typefaces in the world and is used in many logos and corporate identities. Lack is a serif typeface, which means it has small lines or strokes at the end of each letter. It was designed by German typeface designer Hans Reichel in 1932. The combination of these two typefaces creates a unique look that is both modern and classic.