The term 'Happy Motoring Brand' refers to the brand name of the oil and gas company Esso, which is owned by ExxonMobil. Esso has been in operation since 1912 and is one of the world's largest oil and gas companies. The company is known for its slogan 'Put a Tiger in Your Tank', which was first used in the 1950s. Esso also produces a range of motor oils and lubricants, as well as fuel cards and other services for motorists.