The term 'HALF A HYPHENATED BEVERAGE BRAND' can be solved by the crossword solution COCA, which is a four-letter word. COCA-Cola is a popular carbonated soft drink that was invented in 1886 by John Pemberton in Atlanta, Georgia. It is now one of the most recognizable brands in the world and is sold in over 200 countries. The name 'COCA-Cola' comes from the COCA leaves and kola nuts used as flavoring ingredients.