GUIDING PRINCIPLES are a set of values and beliefs that guide an individual or organization. MOTTOS, TENETS, CREEDS, CREED, CREDOS, ETHIC, ETHOS, and IDEALS are all words used to describe these principles. MOTTOS are short phrases that express a belief or goal. TENETS are a set of beliefs or principles that guide an individual or group. CREEDS are a statement of faith or belief. A creed is a specific statement of faith or belief. CREDOS are a set of beliefs or principles that guide an individual or group. ETHIC is a set of moral principles or values. ETHOS is the character or spirit of a culture, era, or community. Ideals are a set of principles or standards of behavior that are highly valued.