GUIDING BELIEFS is a term used to refer to the core values and principles that guide an individual or organization. ETHOS (5 letters) is a Greek word meaning 'CHARACTER' that is used to describe the guiding beliefs of a person or group. TENETS (6 letters) are a set of beliefs, doctrines, or principles that form the basis of an ideology or organization. Together, ETHOS and TENETS are two words that can be used to describe the guiding beliefs of an individual or organization.