G.I. Joe Company is a toy company owned by Hasbro, Inc., a multinational toy and board game company. Hasbro has been producing G.I. Joe action figures since 1964, making it one of the longest running toy lines in history. The G.I. Joe brand has expanded to include comic books, video games, and animated television series. The company has also released a variety of other products related to the G.I. Joe brand, such as apparel, accessories, and collectibles.