The Ford Fiasco was a major failure for the Ford Motor Company in the 1950s. The company had high hopes for their new car, the EDSEL, but it ended up being a huge flop. The EDSEL was a mid-priced car that was marketed as a luxury vehicle, but it failed to meet consumer expectations and was discontinued after only three years of production. The Ford Fiasco is often cited as an example of how not to market a product.