The term EDSEL is a combination of two words: FLOP and CAR. The term EDSEL is associated with the Ford Motor Company's failed attempt to launch a new CAR in the 1950s. The CAR was named after Henry Ford's son, Edsel Ford, and was intended to be a mid-priced CAR that would bridge the gap between the company's luxury and economy models. Unfortunately, the CAR was not well received by the public and was discontinued after only three years of production.