Direct-to-the-consumer is a type of RETAIL business model in which products are sold directly to the consumer, without the need for a middleman or intermediary. This type of business model eliminates the need for a physical store, allowing companies to offer their products at lower prices and with more convenience. It also allows companies to have more control over their product pricing and distribution. This type of RETAIL model has become increasingly popular in recent years, as it allows companies to reach a larger customer base and increase their profits.