The term 'Cowboys, On Scoreboards' can be summarized by the three-letter acronym DAL, which stands for the Dallas Cowboys, a professional American football team based in the Dallas–Fort Worth metroplex. The team competes in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East division. The Cowboys are one of the most popular and successful teams in the NFL, having won eight division titles, six conference championships, and five Super Bowls. As such, they are often featured on scoreboards across the country.