The term COWBOYS' CONTEST is a reference to the sport of RODEO, which is a competitive event where cowboys and cowgirls compete in various events such as bull riding, barrel racing, and steer wrestling. RODEO is a popular sport in the United States and Canada, and it has been around since the late 19th century. The term COWBOYS' CONTEST is often used to refer to the sport of RODEO, which is also known as RODEO (5 letters).