Counter action is a term used to describe a response or reaction to an action taken by another party. In this context, the crossword solutions for the term are 'SALE' and 'ORDERING'. SALE is a four letter word that refers to the exchange of goods or services for money. ORDERING is an eight letter word that refers to the process of requesting or obtaining something from a supplier. Together, these two words can be used to describe counter action, which is a response or reaction to an action taken by another party.