The term 'corporate image' can be broken down into two parts: the LOGO and the overall image. The LOGO is a four-letter word that is used to represent the company, while the overall image is the public perception of the company. The LOGO is often used in marketing materials, on websites, and in other forms of communication to help create a positive image of the company. The overall image is created through a combination of factors such as customer service, product quality, and corporate culture. By creating a strong corporate image, companies can attract customers, build trust, and increase their profits.