Consumerist Ralph is a term used to describe the combination of consumer advocate Ralph Nader, fashion designer Ralph Lauren, and POLO, the clothing brand created by Lauren. Nader is a five-letter word, POLO is a four-letter word, and Lauren is a six-letter word. Together, these three figures represent the idea of consumerism, which is the idea that people should be aware of their rights as consumers and be able to make informed decisions when it comes to buying products.