Consumer's Concern is a term used to describe the factors that influence a consumer's decision when making a purchase. This includes the BRAND, COST, PRICE, and spending power of the consumer. BRAND refers to the name or logo associated with a product or service. COST is the amount of money spent to acquire a product or service. PRICE is the amount of money charged for a product or service. Spending power is the ability of a consumer to purchase goods and services.