Consumer Lure is a marketing technique used by businesses to attract customers. It involves offering incentives such as rebates, BAIT, and aromas to entice customers to purchase their products. REBATE is a six-letter term that refers to a partial refund of the purchase price of an item. BAIT is a four-letter term that refers to something attractive or appealing that is used to lure customers. AROMA is a five-letter term that refers to a pleasant smell that can be used to attract customers. All of these techniques are used to create a consumer lure that encourages customers to purchase a product.