A comparison shopper's quest is to find the best VALUE for a product or service. They compare prices, quality, and other factors to determine which option is the most cost-effective. Comparison shoppers often use online resources such as price comparison websites to compare different products and services. They also look for discounts, coupons, and other deals that can help them save money. By doing this, they are able to get the most out of their money and make sure they are getting the best VALUE for their purchase.